My favorite definition of a brand comes from Seth Godin who says a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. So how do you create a brand that helps you get chosen over others when it comes to your next promotion? The kind of brand that makes you the “Apple”, the “iPhone”, the “Nike” of your company?
In this episode of Monday Evening Mentor, learn the key strategies to creating the kind of professional brand that helps you get seen, get heard and get promoted. Take a listen!